Powered by VisualDNA, the same concept and groundbreaking relevance technology as the Hotels.com Visualiser, Pepsi Football social network and all the other successes of the amazing Imagini startup, the Lastminute.com Giftfnder proved that we could create the same powerful user experience and compelling results in tiny formats.

By clicking images, the user can rapidly describe and their needs in a vastly richer way than is possible with standard text based search methods, and is then offered search results with a degree of relevance that makes current search technlogies seem one-dimensional and obsolete.

As designers, our challenge is to make this compelling, entertaining and yet simple and usable. We love working on projects like this where new design thinking is the only way to a solution.

Metrics show increased interaction rates, very high time-on-site and excellent brand awareness, and after the success of the Christmas campaign, Lastminute have added a spring campaign.

Labels: development, interactive design, retail, social networking, strategy, usability