The newspaper group Independent.co.uk approached Yard to help them improve the click through rate and expand the user journeys in the site. The challenge was to identify easy changes that will have maximum benefit. Yard set up an IA workshop with the client to identify and prioritise content on a number of key pages.

The project is still in early stages of development; Yard produced wireframes and developed a number of 'easy to implement' creative routes that present key page content more clearly and attractively- aiding the readers brain and making the user experience more pleasant, more effortless. Yard also positioned and highlighted the interactive elements more carefully as this will go along way to increasing there use and therefore expand the user journeys in the site.

Labels: interactive design, publishing, strategy, usability